How To Upload Ebook To Amazon Sellercentral

[vc_row][vc_column][vc_column_text]If you're an FBA seller who wants to add a production video to your listing, this is peachy news. The ability to add videos showing products in use would be a definite advantage. Online shoppers consume up videos, and listings that have them are sure to have a better adventure of converting.

We believe that sellers showed dedicate time to creating engaging product videos. Capturing a shoppers attention chop-chop in video format can lead to increased sales. We volition look at the benefits of adding video, the types of videos yous should create and how to add Amazon product videos to your listings today.

If you're an FBA seller who wants to add together a production video to your listing, this is bang-up news. The ability to add videos showing products in use would be a definite reward. Online shoppers swallow up videos, and listings that accept them are certain to have a ameliorate take chances of converting.

We believe that sellers showed dedicate fourth dimension to creating engaging product videos. Capturing a shoppers attention quickly in video format can lead to increased sales. We will look at the benefits of adding video, the types of videos you should create and how to add Amazon product videos to your listings today.

Adding Video to Amazon

In the last quarter of 2017, Amazon invited certain sellers to beta test the product video characteristic. They gathered a lot of feedback about issues encountered by the testers and have worked on improving the tool'southward usability. As always, Amazon wants to provide customers with the all-time experience possible. Having sellers examination product video uploads before making it more widely available was a logical movement.

The product video feature has since been rolled out to more than brand registered sellers. In that location has been no official announcement, equally is expected with Amazon. The feature is simply made available in Seller Central under the Enhanced Brand Content (EBC) menu. Sellers will take to cheque their EBC options to know if they've been selected to examination information technology out. These party Amazon Sellers can now add together a product video to a page, much like Vendor Cardinal merchants with A+ content services.

Customers also have the power to add product videos into their reviews. These videos are uploaded from the front-end of Amazon rather than the EBC pages. They can be found under the production and related videos department. Creating client email sequences that ask for video reviews besides tin can be an interesting way to add together additional social proof to your Amazon product listings.

Why You Should Add Video to Amazon Listings

Amazon encourages sellers to utilize all of the promotional features on the platform. Videos are no different. Adding Amazon product videos can help increment list conversions and reduce negative product reviews and feedback. Creating videos that conspicuously highlight production features, testify all side of the product and exactly how to apply tin can assistance customers make the decision if this it the right product for them.

Video can help you capture shoppers' attending and explicate your products benefits rapidly. Detailing product features such as production durability could be hands shown through video versus images or words. Video tin also brand a lasting touch on on a client, tin can be used on multiple platforms and even used for social media marketing.

The information likewise supports that videos assistance consumers during the purchasing process. 96% of polled consumers reported that product videos were helpful in making buying decisions. Also, four out of 5 online shoppers stated that video has helped them brand a purchase decision in the past. Furthermore, i in 4 eCommerce buyers stated that they volition search for products on YouTube before purchasing. In that location is a meaning torso of data that shows video can help you lot get more sales on Amazon.

Creating Product Videos for Amazon

There are 2 types of videos nosotros recommend creating on Amazon. You should either be creating a lifestyle or product video. The type of video you lot want to create requires understanding the customers' needs, wants and purchasing journey. Identifying the main problems the product solves as well as addressing objections or obstacles can create a great product video that will boost conversion rates.

Video marketing has typically been restricted to off Amazon marketing efforts. But at present video is just equally important as production photos and list content. We are going to accept a deeper wait at what each video blazon tin can do for your product listings.

Lifestyle Product Videos for Amazon

A lifestyle video gives you lot the opportunity to speak to a customer virtually how the product tin can modify their life. Lifestyle videos work well for portraying desirable connotations in product categories. For example, a fitness product may show how using a certain supplement or slice of equipment can atomic number 82 to a straight wellness do good.

These types of videos allow customers to recollect about more than than just product features and benefits. They are designed to make a shopper picture show an ideal circumstance that this production will give them. Y'all tin can utilise Amazon product videos to portray a certain lifestyle that your target customer segment is interested in.

Production Characteristic Videos for Amazon

The other blazon of video we recommend to our clients is a production features video. Dissimilar lifestyle videos, these Amazon product videos are much simpler and direct to the indicate. Creating this type of video is not about capturing a customers' imagination of the ideal. These product videos are meant to explain benefits and features clearly to help consumers make informed decisions.

Information technology is easy and affordable to create a product feature video. Many times, you can comprise existing photo content you have and layer over text and blitheness to create what y'all are looking for. These videos are lightweight and entirely focus on providing information to your client. The clearer and more straightforward your videos are the amend.

Preparing Your Product Video

If the production video feature is bachelor under your account, then we are happy for yous! If you haven't got it all the same, nosotros encourage you to commencement preparing.

The first you want to do is review the Amazon guidelines for product video uploads. Bank check your existing videos against these rules and get them edited if needed. If yous don't have whatever production video clips yet, then you tin start fresh with these guidelines in heed:

one.  Brand certain that yous own the rights to your production video.

2.  The production video must exist of high quality:

•   an aspect ratio of 16:9, or the standard YouTube orientation

•   with an platonic resolution of 1920×1080, or at least 1280×720

•   recorded with the RGB color profile and a DPI of 300, although 72 might be acceptable

•   displaying merely a single brand logo for your company

•   in either 3GP, AVI, AAC, MP4, FLV, MOV, or MPEG-2 format. If you've done it in Apple ProRes, accept them converted before you try to upload them.

3.  Clip an advisable thumbnail image from your product video, also in the highest possible quality. Save the clip as either a JPEG or a PNG.

4.  A production video must not contain any reference to:

•   your company as a seller or distributor

•   contact data

•  competitor's products

•   your status equally an authorized seller or that the production is sold solely past authorized resellers

•   product pricing

•   descriptive promotional product information (e.g. affordable, on sale, tiptop selling, hot particular)

•   time-sensitive product information (e.g. on auction now, best new product of the year)

•   products existence used for criminal activity

•   shipping toll or timeline information

•   customer review information

•   editorial or third political party quotes

•   warranties or guarantees

•   logos of brands or organizations other than your own

•   whatever websites within or outside of Amazon, specially links to the same

•   offensive or perverse content

Amazon is likely to brand changes to the product video guidelines, so exist sure to bank check the EBC aid content pages or navigate to the Video Guidelines link found inside the new EBC UI. Once you've got the rules down, you tin go your production video edited or have a prissy new product video fabricated.

Adding a Product Video

Information technology's very easy to add together a product video on Amazon. Log in to your Seller central account and navigate to the EBC tool and kickoff uploading!

1.  Enter the SKU for the item that your production video is for.

2.  Click "go started" and click the button to add the product video to that ASIN.

3.  Upload your product video file, epitome thumbnail, product video title and description.

iv.  If the video contains content that is unsuitable for an nether 18 audience, then select the adult audience box.

That'due south it!

Your production video will have upwardly to 6 hours to process and exist available on your product detail page. In one case published, information technology will prove up in the main epitome block under the product image thumbnails on the upper left side of the item page, and in the related video shorts widget below the product information section.

To remove a product video, simply navigate to it on your EBC dashboard, check the "delete video from item page" box and submit your changes. The video will be removed within six hours.thirty

So now yous're all set to get started with Amazon product video uploads. It's never too late to kickoff preparing them for your shop, and even if you don't end upwardly using them on Amazon, information technology'southward never a bad idea to have some nice videos to share on your brand website, through newsletter, on social media, and beyond.

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